Can music radio handle spotify?

The excellent panel was hosted by Trevor Dann.
Ken Benson, Sparknetcommunications.com
Steve Pratt director for digital music, CBC, CBC 3
Martin Liss, NRJ Berlin
Lars Trillingsgaard, Head of music P3, DR

Lively debate about the future for music radio facing new opponents like
Spotify and other streaming services.

Some punchlines and conclusions:
Steve Pratt: We have to give the audience more options, they expect that.
There is still a need for curation and context, but CBC 3 offers a more
personalized service, in additions to traditional radio.

Ken – CBC3 is a good example of new innovative thinking, what happens when
new people like Steve comes into the radio industry

Martin – radio is more than music. We are in the entertainment business –
part of it on internet, mobile, events, radio. Music is one part of this –
radio is not just there for music

must develop oursstorytelling. Music is not longer THE THING for radio – it
is the basis on which you will have to build your station brand upon. Do we
have the people and personality to offer music radio + X

We use spotify as research – how do different songs do on spotify

Lars -
Spotify is very different from radio
Radio is human – it is free, simple to use, and DR P3 is still most trusted
to pick new Danish music.

Nick Goodman – music consultant England:
When I need company – I listen to radio
When I look for new music – I go to spotify
They are different experiences – lives side by side

And:
Spotify will not survive in 5 years time.
Well, that remains hidden….