Strong commercial focus on RADIODAYS EUROPE
Radio advertising is under pressure. Commercial radio is facing huge challenges at the moment to find new revenue streams to secure the business. RADIODAYS EUROPE has focus on this offering some very exiting sessions, which aim is to boost new energy in your sales.
Seven secrets of creative radio
This is a great eye-opener for producers, production companies and advertising agencies on how to write and produce more and better radio ads. Tony Hertz has more than 30 years experience in radio advertising and he has won several awards all over the world. He is considered one of the most trusted experts in the field and his workshops are always full. Standing ovations are guaranteed in a session with Tony Hertz.
Double Your Annual Local Advertising Revenue in 1 Week!
Find out how Denmark’s Radio Sydhavsøerne wrote their entire annual local direct revenue budget in just 4 days!
David Barker, Business Development Director, NRS Media (UK) and Radio Sydhavsøerne’s Sales Director, Kim Nielsen, will uncover the formula for success that led to their partnership achieving this outstanding result in 2009. Learn how to make your local sales effort more effective and efficient. Be introduced to new revenue solutions and training techniques that will help maximize your station’s revenue performance.
In the past 20 years NRS Media has developed revenue growth strategies that have generated €700 million in additional revenue in over 400 media markets, 25 countries and in 11 different languages.
The Online Multiplier − How radio advertising boosts brand browsing online
In a media world increasingly dominated by the internet and search engines, how do you ensure that customers are specifically seeking out your brand online? A new research study entitled “Radio: The Online Multiplier” − suggests that an answer lies in the use of offline media, like radio. Radio can act as a kind of turbocharger for brands which are seeking to drive customers towards their online marketing and radio is a highly efficient method of multiplying a brand’s online presence.
In this session, Mark Barber, Planning Director, RAB UK, and Jason Brownlee, Founder, Dollywagon Media Science, will explain the driving forces behind this new study. They will describe the unique single-source method that was developed for this purpose, and reveal the detailed findings behind Radio’s Online Multiplier Effect.
Brain, Brands and Sales
Can radio be used as a background medium impact listeners to buy the advertiser´s products? A new German radio study implies that radio ads can indeed increase the purchase response even when not listened to directly. In the study 200 persons had to work on the computer while the radio was playing in the background. Afterwards they had to classify products according to whether they wish to buy or not – a way of measuring implicit reactions in the brain. The results will be presented in the session by Dr Martin Scarabis, Germany.
Why radio works
How does radio work for advertisers – in competition with other media platforms? What are the arguments that can make advertisers spend money on radio? We will examine audience research and look into case studies from different markets. Host: Stefan Möller, Radiomedia, Finland.
Audience Research: What can we learn from electronic measurement?
Personal people meters (PPM) and other electronic audience measurements are being introduced in the USA and in some European countries, among them Denmark, Norway and Switzerland. What can new measurement reveal about the behaviour of the listeners and how can programmers and advertisers use the knowledge to improve programming and effectiveness?
Production In Sight
Production In Sight shows how producers of different radio stations throughout Europe operate in various ways. During this session you will hear and see a variety of production methods, recorded in the studio facilities of European radio imaging designers from top rated stations in Netherlands, Germany, Spain, Hungary and others. Host : Bart van Gogh, NL
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