Where is radio in the lives of the Ipod generation?
Where is radio in the lives of the Ipod generation?
To a younger genation it is essential to be part of the 'flow'. They live in a community of 'conversation' rather than 'information'.
Katarina Graffman, a Swedish anthropologist, has made several studies in the homes of young people and studied their behaviour and the role radio and other media play in their everyday life. The methodology is observation of real behaviour, instead of asking people what they do.
So what role dies radio play in the lives of younger generations?
Katarina Graffman will reveal some of the results from her research in this field. Everybody agrees it is important for media producers to understand how new technology can make it easier for consumers to access media. But even more important is to understand how new technologies fundamentally changes everyday behaviour. Media cannot be seen as something separated from everyday life of the consumers.
