Podcast Powerhouse: Driving Loyalty Through Connection
Norma Jean Belenky, a seasoned podcast consultant, shared her expertise on building and retaining a loyal podcast audience. She emphasized that audience growth is a multifaceted endeavor, encompassing quality content, strategic guest selection, effective PR, partnerships, industry networking, targeted social media marketing, and consistent branding. Crucially, she highlighted the paramount importance of
How is sonic branding evolving?
Sonic branding is evolving fast, in this session 3 jingle production companies give their take on what works and what you should be doing in audio production. Lee Price, moderator, asked are clients still asking for the same thing. Matt Fisher, Creative Producer at Wise Buddah said they are still being asked for
The Goalhanger story: Building international communities
The Goalhanger Podcasts have established their name as one of the most successful podcast series in the UK and they are steadily expanding their reputation it the international market. Tony Pastor, co-founder of Goalhanger explained in “The Rest Is Yet To Come: The Goalhanger Story” how they have emerged thriving and what
The power of radio in the cloud
Host Tamara Orban-Mikus, Programme and Music Director, Slager FM began the session by getting a temperature check, asking who in the room uses AI and can AI be used to make radio better and most of the room put up their hands to say yes. She then asked the panel how they
Feeling festive: How can radio stations up their game during the holiday season
Undoubtedly, Christmas is one of the most beloved holidays and hundreds of listeners tune in to radio stations to listen to their favourite Christmas hits. However, there are some radio stations that, up until recent years, did not “dare” to switch their playlists to Christmas music exclusively. This is why Alexis Karakatsanis,