Norma Jean Belenky is the founder of NJB Media, a consultancy specializing in podcast audience development, strategic marketing, and branded content growth. She partners with creators, media organizations, and technology platforms to design data-driven audience strategies and sustainable monetization models. As co-host of PodBiz, the industry podcast that asks “Where’s the money in podcasting?”, Norma Jean explores the evolving business of audio alongside leading voices from across the global podcast ecosystem. Her work highlights innovative revenue models, brand partnerships, and creator-led media strategies shaping the future of podcasting. Before launching NJB Media, Norma Jean helped build podcast hosting and branded content programs, leading audience strategy and creative production for enterprise-level clients across Europe and APAC. With a background that bridges storytelling, marketing, and audience analytics, she brings a balanced perspective to the business and creative sides of audio.
