Heidi brings over two decades of radio experience and currently leads a team of 25 at Global as Director of Branded Content. Her team mantra — “We dream it up and make it happen” — underpins work that drives creativity, innovation and measurable impact across Global. Heidi is proud to work with teams and partners who constantly push what “amazing” looks like. Her team never stands still, and with branded content, creativity is limitless. Global has never been braver in this space. Projects such as WSQK The Squawk with Netflix showcase how brand and editorial can truly become one. With a background as a radio producer, Heidi leads projects across all Global departments, connecting brands and audiences at scale. Highlights include Heart’s Seat in the Sky with British Airways Holidays, rebranding Radio X to Radio Y for Yellowstone, running the Team GB House partnership at the Paris Olympics, and winning the Grand Prix at the Media Week Awards for It’s Not Just Heart with MG OMD and Havas.
