Chris Ward

Chris is responsible for the sonic branding of all of Bauer Media UK’s radio brands. With years of experience in radio production and audio branding, he knows how the right station sound can build a brand, connect with audiences, and drive engagement. Chris has worked on everything from launching new stations, most recently Greatest Hits Radio 60s, to exploring the role of AI in audio production. He’s passionate about how jingles, voiceovers, and imaging can do more than just package a station; they shape how listeners feel about it.