Mattijs de Valk is a leader in Business development with deep expertise in strategic partnerships, content services, and innovation across internet, consumer electronics, gaming, and automotive sectors. Based in Amsterdam, Noord-Holland, Netherlands, he currently serves as Head of Partnerships at Appning by FORVIA (since June 2024), leading new business development, sales collaborations, and partner strategies for an advanced in-car apps platform and connected services ecosystem. He drives partnerships to integrate content and applications into automotive infotainment, including navigation, entertainment, and more—showcased through speaking engagements and appearances at CES, Connected TV World Summit, Mipcom, and Droidcon Berlin. His career spans senior roles in media, TV, digital content, and gaming ecosystems. Notably, at Opera, he held progressive leadership positions: VP Content Acquisition, followed by VP Business Development Gaming. In these roles, he spearheaded content strategies, gaming-focused partnerships (including branded browser editions with MSI and ASUS ROG), and commercial growth for internet-enabled devices and services, building high-impact B2B and B2C collaborations. Earlier, from 2012 to 2016 at TP Vision (Philips TVs), he served as Senior Manager / Business Development Manager Smart TV, where he played a key role in global partnerships for Philips Smart TV platforms. Most notably, he contributed to the introduction of the first Philips Smart TVs powered by Android (launched in Europe in 2014) and the subsequent rollout of Philips Android TV models, driving content ecosystems including video-on-demand, catch-up TV, gaming (e.g., partnerships like GameFly streaming), and advertising services to enhance the Smart TV experience. He also held roles such as Director of Strategic Content Partnerships at Vewd Software and Director of Content Acquisition at Opera TV (2016–2017), establishing a strong foundation in partner management and content ecosystems for smart TVs and connected devices.
