Tim Torno is the founder and managing director of the audio consultancy keepitUP!, a company focused on helping radio stations, media companies and audio brands strengthen their programming, content and brand strategy. Before launching his consultancy, Torno held several senior leadership roles in the radio industry. He served as National Program Director for ENERGY in Germany and previously worked as Program Director at BB RADIO. In these roles he was responsible for program strategy, brand development and the editorial direction of multiple successful radio stations. Today, through keepitUP!, he advises broadcasters and audio projects in Germany and internationally. His work combines strategic brand development with hands-on programming and content consulting. A key focus of his work is analyzing radio formats, sharpening brand positioning and working closely with on-air talent and editorial teams to make content more relevant, engaging and distinctive. Torno regularly collaborates with stations across different markets and formats, supporting both long-term strategic transformations and the ongoing development of daily programming and shows. His approach combines extensive industry experience with structured analysis and a clear focus on strong content and distinctive audio brands.
