Samuel Zniber is a media entrepreneur and international radio strategist with more than 30 years of experience in the global audio industry. He is the founder and CEO of MusicDatak, a SaaS platform that provides music research and audience insights to radio stations in more than twenty countries. MusicDatak's current clients include NRJ and Nostalgie in Belgium, Bauer Media in Ireland and Denmark, Renascença in Portugal, MediaWorks in New Zealand, and ACE Media in Australia. He also works as a consultant advising radio and media companies on programming strategy, audience growth, and data driven decision making. During his career he has worked with major media groups including iHeartRadio, Audacy, RTL Group, NRJ Group, Lagardère Media Group, and Globo, helping broadcasters grow audiences and refine programming strategies.
