Pilar Cladera is responsible for Sales, Marketing & Communications at Mallorca Radio Group, home to DAS INSELRADIO MALLORCA and MALLORCA SUNSHINE RADIO, two international radio brands serving German- and English-speaking audiences across Mallorca and beyond. Her professional background spans sales, communication, marketing and international service environments, with a strong focus on brand positioning, client relations and the development of long-term commercial partnerships. At Mallorca Radio Group, Pilar works across both stations to connect brands with clearly defined international audiences and to develop communication solutions tailored to each client’s objectives. Her work combines traditional radio advertising with digital platforms, branded content, events, sponsorships and strategic collaborations. A key part of her role is understanding the individual needs of companies and translating them into effective, relevant and commercially viable communication concepts. This includes working with businesses from a wide range of sectors, as well as with institutions, associations and international partners. Pilar is particularly interested in how radio companies can evolve beyond traditional broadcasting and become broader communication and service platforms: building strong communities, creating valuable brand environments and offering advertisers more flexible and integrated ways to engage with their audiences. Her experience in international and service-driven environments has shaped a practical, client-focused approach in which credibility, relevance and long-term relationships play a central role. Based in Mallorca and working daily with audiences, companies and partners from different countries, she brings an international perspective to the way radio brands can combine local strength, digital reach and personalised communication. She believes that the future of radio lies in its ability to stay close to its audiences while becoming an increasingly versatile partner for brands, businesses and communities.
