Patricia Sonius, Head of Research & Development at STER, notes that when a brand spends money on media only 5% of that goes to radio despite it making up a much higher percentage of the media people consume.  Her research shows that media and marketing professionals don’t understand how beneficial radio can be,

In this detailed session, James Cridland, the Radio Futurologist and Editor of Podnews, chatted with Johan Seidefors, the Nordic Head of Content at Spotify.  Johan looks after both podcasts and music for the streaming giant. He said that he said that that makes sense, especially in a smaller market like the Nordics. "We

Those allow him to look ahead, figure out where in a radio show he is, and scribble things as he presents to include later in his show.  Stephanie Hirst (Host at Hits Radio) does the same. There's nothing better than prep. At Hits, she can look at the logs weeks ahead and even

The modernization of cars also challenges radio to keep up with development. It was from this idea that Joe D’Angelo and Gereon Joachim spoke about their various experiences, existing opportunities, challenges and expectations. Despite the challenges that new audio platforms bring, Joe recalled their differences: "Sotify it ́s not radio”. Cars feature a wide

Mark Cunning, CEO & Content Director at iRadio, knows how powerful radio is - coming back to the Spiderman quote “with great power comes great responsibility”. When it comes to ‘responsibility’ it is important to put differences aside and create a cause which stations can collaborate on, regardless of previous rivalry. This