Music classics will always be hit songs
Music classics never get old. From Bohemian Rhapsody to Yesterday, classics remain on listeners' playlists and broadcast on radio. Sean Ross in this session showed how old and classic hits took over the radio. The truth is that the classics didn't just stay in the memory of the last century. Classics are increasingly broadcast
Looking for advertisers in different places
Patricia Sonius, Head of Research & Development at STER, notes that when a brand spends money on media only 5% of that goes to radio despite it making up a much higher percentage of the media people consume. Her research shows that media and marketing professionals don’t understand how beneficial radio can be,
What’s up with Spotify?
In this detailed session, James Cridland, the Radio Futurologist and Editor of Podnews, chatted with Johan Seidefors, the Nordic Head of Content at Spotify. Johan looks after both podcasts and music for the streaming giant. He said that he said that that makes sense, especially in a smaller market like the Nordics. "We
Caring is the difference
Those allow him to look ahead, figure out where in a radio show he is, and scribble things as he presents to include later in his show. Stephanie Hirst (Host at Hits Radio) does the same. There's nothing better than prep. At Hits, she can look at the logs weeks ahead and even
The in-car radio experience continues to attract investment.
The modernization of cars also challenges radio to keep up with development. It was from this idea that Joe D’Angelo and Gereon Joachim spoke about their various experiences, existing opportunities, challenges and expectations. Despite the challenges that new audio platforms bring, Joe recalled their differences: "Sotify it ́s not radio”. Cars feature a wide
