Ana Ormaechea, from Prisa Radio, talked about the importance of analysing the audio journey of your listeners. She says the key is to strategise around mobile use - Prisa for example has 33 custom apps. That being said the goal of each app is the same - your app needs to have

Distribution is key. Your audience is everywhere so you need to be everywhere too. As more devices, technologies and platforms pop up broadcasters need to move with the times and try things out. The more you experiment, the more places you are in, then the more chance you have of being successful.  Live

Angi Taylor got into radio by doing an internship, answering request lines before sending a demo and landing a presenting job. Meanwhile, Angie walked into Capital Radio on a six-month contract as the Head of HR and got her position after an overheard impression led to a demo request.  iHeart's Rock 95.5 is

After a performance by best-selling artist Darin, Paul Robinson (Director of Creative Media Partners) and Lisa Wall (Host at Swedish Radio) welcomed attendees with a quick Swedish lesson before Peter Neigel (General Manager of Radiodays Europe) took to the stage.  'Audio today is stronger than ever' and 'audio tomorrow is brighter than ever'

James Cridland, the Editor at Podnews, hosted the session and introduced the speakers one by one: Tine Godsk Hansen is responsible for external commissioning at Danish Radio, Hannah Russell is the Founder of Mags Creative, Bryan Barletta is a Partner at Sounds Profitable, and Matt Deegan is the Creative Director at Folder Media. Then the group got