Olle Zachrison revisits already existing tools used at Sverige Radio, such as the editorial algorithm integrated in the stations' app, providing digestible and personalizable news, but also already established transcription and translation tools.  Indispensable journalistic tools for engaging the audience can be elevated to a different level by AI, which enables human workforces

The role of news consumption has evolved, yet, as Stefan Möller, President of the Association of European Radios, has noted, it remains a trusted medium. Radio, competing with various other audio content, must ensure high-quality output. Carsten Hoyer, CEO of Antenne Niedersachsen, highlighted the challenges faced by private radio stations, which are caught

In the dynamic session titled "Creating Events and Promotions that Transcend the Frequency," radio enthusiasts were treated to a deep dive into the art of unlocking new realms of revenue and ratings. The creative powerhouses behind iconic events like Wango Tango music festival and innovative promotions like "Pay Your Bills," captivated the

What is the value of attention? Do we need to create the maximum amount of attention to achieve the maximum outcome for our ads? The simple answer, given by Mark Barber (Radiocentre), is no. Advertisement can already have powerful effects at low levels of attention. "If something isn’t listened to, it is

A growly voice, a pinch of humour and confidence in heaps. Brett Spencer of Spiritland Productions definitely knows how to spellbind the room and not let it go. It is all the more fitting that he confronts the audience with two twisted questions: What was the last time you have watched a podcast? And