Beyond the Frontlines: Overcoming News Fatigue Through the Power of Audio
“It’s us (journalists) who have to find a way to beat news fatigue. People are not tired of news about war, and they will never be,” stated Maurine Mercier, war correspondent in Ukraine for RTS, RTBF, and Radio France. Together with Caroline Gillet, audio journalist and filmmaker at France Inter, they discussed
Tips and tricks: How to produce successful content for your brand
Many content producers, especially for podcasts, may have wondered…how am I going to efficiently create content for my brand and attract customers? The speaker of the session “Successful branded content” Mads Møller Lauritsen, the CCO of Beam Audio Agency, was accompanied by Gareth Evans, the CEO/Founder of 18Sixty, and Harry Morton, the CEO
Find the Sound That Sticks: The Era of Radio Imaging
Radio imaging isn’t just about sound—it’s audio marketing that speaks to the soul. PURE Jingles and an all-star panel dove into how data-driven branding doesn’t just boost ratings, it sparks engagement across every platform. The message? Know your audience, and your imaging strategy will hit harder. One standout example? Just adding a story to
3 countries, 3 cases
A classic session at Radiodays Europe for years, we’re proud to present - you’ve guessed it - three cases from three different European countries which have been carefully curated for maximum learnings and practical take-aways. Case 1: Finland's Political Drama Through Audio Fiction Pekka Ruorhana of YLE, a radio theatre veteran, explored the future
Radio Personalities: Up your Game!
How can radio personalities up their game? According to iHeartMedia's Dennis Clark it boils down to becoming a 5 Tool Player. While being a term borrowed from football players, he thinks it can be applied to radio as well. According to Dennis, in radio those five tools are: On Air, Social Media, Branding,
			
		
					
					
					
					
					