Authenticity: the new currency of celebrity podcasters
Entering the celebrity podcast arena is like a game of Russian roulette, with the odds being against you. In the past few years, a graveyard of unsuccessful projects has been created. How can someone dodge the bullet? Dylan Haskins, a commissioner for podcasts at BBC Sounds, reflected on the case of Dua Lipa’s
Reinventing Radio: How NRK and Bauer Media Are Shaping the Digital Future
The future of radio is digital, but the road there isn’t the same for everyone. In an eye-opening session, CATHINKA RONDAN (Head of Audio, NRK), OLE-BIRGER NEERGÅRD (UX Designer, NRK Radio), and TOBIAS NIELSEN (Senior Vice President Digital, Bauer Media Audio) shared how they’re navigating the transition from traditional to digital radio—each
From Tyrants to Tunes: Decoding Smash Hits
The seminar explored two distinct yet successful media projects, each demonstrating the power of understanding and catering to user needs. The first, Danish podcast "Tyran," created by Anders Stegger for P3, tackles the fascination with "evil" by presenting historical tyrants' narratives from their perspectives. Stegger recognized a gap in the market, observing
The future of news podcasting in the UK
So what is the future of news podcasting? Well Tony Pastor, Co-Founder of Goalhanger and Dino Sofos, CEO of Persephonica would argue that you need to go against traditional norms and invest time into your audience and build your relationship. Both said there are many challenges that appear in the commercial market,
The Power of Passionate Niches
In today's world, niche music stations are a powerful solution to endless listening choices. Gary Stein, Director of Audio at Bauer Media Audio, Gill Hind, COO of Enders Analysis and Nik Goodman from Bounce held a talk exploring different formats, strategy and genres. Nik Goodman talked about the importance of niche and hyper focused
