A younger audience needs more content, a mature audience more time
The latest research from Europe and the US was presented by Malene Kaasgaard Christiansen, Audience Researcher from Danish National Broadcasting Corporation and Tom Webster from Sounds Profitable, based in the USA. According to the Danish research presented by Malene Kaasgaard Christiansen, 63% of young people age of 18-34 listen to podcasts, however, they
We live in a time where anyone can create content and reach audience
Angela Stengel, head of Australian Broadcasting Corporation’s Innovation Lab, started the last session of the day titled What younger audiences really want, with features most expected to see in the future, mainly connection, community and talent. Although there are great numbers of followers throughout the world crises, “ABC and radio in general
Local roots, national recognition: how regional radio is changing the game
Who else but the audience should decide on what good radio is? As it turns out more often than not it is local productions that are appreciated very much by the audience. Three “case studies” present how local radio can survive and provide quality content with national impact. Hedvig Nilsson's message is
On demand can be demanding
“No matter how amazing the facilities, they are nothing without the content,” Tony Moorey, Content Director of Digital Platforms at Bauer Media Audio, started his presentation after an introduction by Francis Currie, International Audio Consultant. With this, he also introduced the Rayo project – a way of reinventing radio for the new
A new era is coming…
Public service media and third party platforms: the relationship can be viewed as quite complex due to the congestion of the platform landscape, especially in audio. So how can these large scale companies compete with smaller public broadcasters? The EBU frameworks approach to platforms map the landscape, envision the evolution, and focus on