Tomas Granryd has been working for Swedish Radio more than 20 years, holding different positions like hosting, producing and commissioning radio. The last 5 years he has been head of digital partnerships – leading the work around the presence of Radio and Swedish Radio in the connected cars. Tomas is also Vice Chair of the Digital Committee at the EBU.
The in-car entertainment experience is seeing unprecedented change driven by internet connectivity and new technology. In amongst the wave of new apps and services, Radio remains the most popular audio source in the car. How can broadcasters stay in control of the radio experience and keep radio strong? Can Radio stay prominent as an important source of news and public value? And what technologies and features will form part of Radio 2.0 in the car?