The seminar explored two distinct yet successful media projects, each demonstrating the power of understanding and catering to user needs. The first, Danish podcast "Tyran," created by Anders Stegger for P3, tackles the fascination with "evil" by presenting historical tyrants' narratives from their perspectives. Stegger recognized a gap in the market, observing

So what is the future of news podcasting? Well Tony Pastor, Co-Founder of Goalhanger and Dino Sofos, CEO of Persephonica would argue that you need to go against traditional norms and invest time into your audience and build your relationship. Both said there are many challenges that appear in the commercial market,

In today's world, niche music stations are a powerful solution to endless listening choices. Gary Stein, Director of Audio at Bauer Media Audio, Gill Hind, COO of Enders Analysis and Nik Goodman from Bounce held a talk exploring different formats, strategy and genres.  Nik Goodman talked about the importance of niche and hyper focused

Norma Jean Belenky, a seasoned podcast consultant, shared her expertise on building and retaining a loyal podcast audience. She emphasized that audience growth is a multifaceted endeavor, encompassing quality content, strategic guest selection, effective PR, partnerships, industry networking, targeted social media marketing, and consistent branding. Crucially, she highlighted the paramount importance of