We should stop neglecting the health of radio broadcasting itself. Right now, AI technologies, music streaming and news fatigue are some of the serious threats that distress the live radio ecosystem. So, what is the remedy?  CEO and director of Swedish Radio/Vice president of European broadcasting Union, Cilla Benkö, highlighted the need for shifting

News organisations are seeing trust in them fragmenting, alongside the fact that more and more people are choosing to avoid information. Emma Theedom, Head of Audiences for BBC News and World Service and Tav Klitgaard, CEO at Zetland, provided insight and practical solutions to this issue, through their session "How to Make

“It’s us (journalists) who have to find a way to beat news fatigue. People are not tired of news about war, and they will never be,” stated Maurine Mercier, war correspondent in Ukraine for RTS, RTBF, and Radio France. Together with Caroline Gillet, audio journalist and filmmaker at France Inter, they discussed

Many content producers, especially for podcasts, may have wondered…how am I going to efficiently create content for my brand and attract customers? The speaker of the session “Successful branded content” Mads Møller Lauritsen, the CCO of Beam Audio Agency, was accompanied by Gareth Evans, the CEO/Founder of 18Sixty, and Harry Morton, the CEO

Radio imaging isn’t just about sound—it’s audio marketing that speaks to the soul. PURE Jingles and an all-star panel dove into how data-driven branding doesn’t just boost ratings, it sparks engagement across every platform. The message? Know your audience, and your imaging strategy will hit harder. One standout example? Just adding a story to