Benjamin Masse is Chief Product Officer at Triton Digital leading product innovation across the audio ecosystem, from linear radio to streaming and podcasting. With more than 20 years of experience at the intersection of business, technology, and culture, he is a recognized leader in programmatic advertising and audio modernization. Benjamin is driving a major industry transformation: modernizing America’s largest broadcaster across 870+ stations, streaming platforms, and podcast inventory to become fully programmatic, addressable, and measurable. Through Triton’s platform, these advancements extend to publishers across the U.S. and in more than 80 countries. As a founding member of the Ad Context Protocol (AdCP) consortium, he is helping build the open infrastructure for advertising’s agentic future, empowering “open-wall” publishers with a strong alternative to walled gardens while expanding advertiser reach. A seasoned executive and advisor, Benjamin is known for turning complex technical challenges into market-defining products. His expertise spans modernizing legacy systems, launching new solutions, and aligning teams to deliver impactful results. Fluent in English and French, he holds a Master’s degree in Anthropology and a Post-Graduate Diploma in Entrepreneurship and Management. He has lived and worked in Canada, the U.S., the U.K., and France, advises startups, and contributes to technology standards shaping media and advertising.
