Gerry Tabio is an author, teacher and performance coach with decades of experience in the media and AdTech industry. Gerry is the Founder & President of Creative Resources Group, a media performance consultancy that works with global companies to accelerate performance, create demand and drive revenue growth. Gerry grew up in the radio business, starting his career as a newsperson, pivoting to the Promotion/Marketing side of the business and then rising to VP, General Manager. Gerry founded Creative Resources Group in 1990. The firm, which is led by Managing Partner Sally Beamer, has worked with some of the largest and most respected radio companies in the world, including, iHeart Media, CBS Radio, Westwood One, The Australian and New Zealand Radio Networks, Radio Globo in Brazil and the BBC in the UK. The mission of Creative Resources Group is to help its clients and the media industry in general to take more control over the growth they seek. To that end, they have developed the LIFT System, which gives radio companies a proactive, repeatable process for taking a marketing approach to the creation of demand and the growth of their revenue.
