Kārlis Gedrovics is an entrepreneur and the leader of challenger media agency Inspired and content marketing agency Inspired Connect. With 25 years of experience representing advertisers' needs, he brings a holistic view of the media landscape. Alongside his background building startups like Grandma and Riga Powerhouse, Kārlis is a passionate advocate for direct audience relationships. He firmly believes in the power and future of national and regional media—a conviction that led him to launch zerofirst.io. Focused entirely on first and zero-party data, the platform is designed to help media businesses thrive, drive stronger ROI for advertisers, and elevate the content experience for consumers.
Position:
Co-founder, shareholder, COB, Inspired UM & Inspired Connect & Zerofirst.io
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