With over 25 years' experience in radio, digital audio, and audio monetisation, Katharina Zeschke is a leading expert in the European audio industry. As the founder of ZAC Audio-Consulting, she advises broadcasters, publishers, technology companies and media organisations on how to develop sustainable, future-ready audio strategies. She bridges the worlds of creativity, technology, and business, helping her clients to transform emerging ideas into viable products and revenue models. She began her career in traditional radio advertising, building deep expertise in media planning, pricing structures, marketing and strategic business development. As the industry shifted towards digital audio, she became an early advocate for innovation in podcasts, programmatic audio, voice advertising and AI-driven audio formats. Over the years, she has worked closely with major German media houses and audio stakeholders, helping them to navigate the growing complexity of digital transformation. In 2023, she established ZAC Audio-Consulting with the aim of making audio innovation actionable. Her consulting approach combines strategic clarity with hands-on implementation, ensuring that clients understand and can execute new opportunities successfully. She develops product concepts, market strategies, workshops and long-term innovation roadmaps, and supports teams in upskilling for the digital and AI-powered audio ecosystem. Katharina is widely recognised for her thought leadership. In
