Lea Schollmeyer serves as the Brand Director for HelloFresh Benelux, where she leads the charge on local brand strategy. Her work is a continuous balancing act between maintaining global brand integrity and ensuring local resonance—a task that requires a sharp eye for consumer behavior and regional cultural nuances. Having spent years at various creative agencies, Lea remains passionate about the power of great "creatives." She is a respected voice in the industry, contributing her knowledge of high-impact marketing as a jury member for the Effie Awards and SAN.
Position:
Brand Director Benelux, HelloFresh
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