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    Lee Price
    Lee Price

    Lee Price

    Product Specialist: AI, Aiir

    Lee is an award-winning radio producer, creative director, and technology consultant with over 30 years of experience in the UK radio industry. He spent more than two decades leading sonic branding strategies for some of the country’s most iconic national brands, including Absolute Radio, Classic FM, Gold, Smooth, and Virgin Radio. In 2020, Lee co-founded Prolark Media, an audio-first production company and media technology consultancy. A long-term advocate for innovation, Lee has spent the last five years specialising in audio AI, focusing on the development of ethical generative AI applications that empower rather than replace human creativity in broadcasting. Since 2024, Lee has worked as Product Specialist: AI for the global radio technology company Aiir. In this role, he leads the development of Audio.co, a secure, AI-driven content production platform designed to help creators work faster and smarter while ensuring humans always remain at the heart of the creative process.

    Position: Product Specialist: AI, Aiir
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