Lee Price is an award-winning radio producer, creative director, and media technology consultant with over 30 years of experience in the UK radio industry. He spent more than two decades leading sonic branding strategies for iconic radio brands including Absolute Radio, Classic FM, Gold, Smooth, and Virgin Radio. During his time at Absolute, he cast actor Matt Berry as the station’s distinctive brand voice. In 2020, Lee co-founded Prolark Media, an audio production and media technology consultancy. A long-term advocate for practical innovation, he has spent the last six years specialising in applied AI for audio, championing ethical, human-in-the-loop workflows that empower rather than replace creative talent. He previously served as Product Specialist: AI at Aiir, leading strategy and development for the AI content platform Audio.co, and currently advises several emerging media technology companies navigating generative audio and video tools. Alongside his consulting work, Lee curates and hosts the annual AI & Tech Innovation Summit at Radiodays Europe, convening global broadcasters, podcasters, and media leaders to explore the practical, operational, and ethical evolution of the medium. An active international speaker, Lee regularly delivers keynotes, masterclasses, and hands-on tool demonstrations designed to demystify applied AI for creators, programmers, and commercial executives. Over the past
