Liedewij Hentenaar is the Director of Audify, the audio marketing body in the Netherlands representing all creators and users of commercial radio and audio content. Audify participants includes both national and regional audio companies. After nearly twenty years in various roles at media agencies, she made the transition to Audify in 2013, bringing her extensive media agency experience to the organization. Audify’s mission is to harness the power of ad driven audio to strengthen brands and brand strategies. Audify is a key partner of NMO, the National Media Research, Liedewij has a board role in the weekly audience reach measurement for audio and the development of measurement standards for podcasts and radio over IP. Since 2015, she has also been a happy member of the RadioDays Europe program group
