With over 18 years of experience in media, sales, and management, Roel Willemsen is a well-established professional within the Dutch media landscape. As Sales Director at Talpa Media, he is actively focused on the strategic application of audio in brand communication. Recent research into topics such as the visual transfer effect and the impact of sound logos provides compelling evidence that audio not only engages audiences, but also strengthens brand preference and recognition over the long term—insights that Roel consistently translates into actionable advice for advertisers.
Position:
Sales Director, Talpa Media
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