Matthew O’Reilly is Head of Broadcast Content at Southern Cross Austereo, one of Australia’s largest media companies, where he leads the content strategy and teams across the Hit and Triple M networks in metropolitan and regional markets. With more than 15 years in senior content leadership, Matt has built his career around creating great radio, coaching shows, developing talent and building high-performing content teams. Prior to taking on his national role, he was leading Triple M’s metropolitan content strategy while also serving as Content Director of Triple M Adelaide, one of Australia’s most consistently successful radio stations. Today, Matt is responsible for shaping SCA’s broadcast content vision, working across programming, talent, audience strategy and commercial outcomes. He is particularly passionate about the enduring power of live and local radio, developing the next generation of talent, and how broadcasters can evolve their content and brands as audience behaviour continues to change. A regular student of radio markets and formats around the world, Matt attended RadioDays Europe in Riga in 2026 and returns as a speaker to share an Australian perspective on the opportunities, challenges and future of radio.
