Research, Ratings, Podcasts and AI: Go Deeper at RDE27
How well do you really understand your audience?
Research and data influence some of the biggest decisions we make in radio, podcasting and audio – from programming and advertising to talent, music and content.
But are we asking the right questions? Are we measuring the right things? And how is AI changing what research can tell us?
On Sunday 14 March, the Research & Data Summit at Radiodays Europe will spend a full day getting into the detail.
And we’re starting with the questions you might not normally ask.
How to Research will look at everything you’ve always wanted to know about research but never dared to ask – including the difficult questions you should be asking your research company.
We’ll also look at national ratings and JICs, exploring the different approaches and what might work best for individual markets.
Then we’re making things practical.
Programmatic programming and advertising – for dummies promises no nerd-talk and plenty of hands-on benefits, breaking a complicated subject down into something everyone can understand.
After lunch, attention turns to new ways to measure, before taking a closer look at the gold standard of podcast testing and what we can learn from the best in the business.
And we’ll finish the day by looking firmly towards the future.
How is AI changing research?
Could you know how an audience might respond to a promo, a new presenter, new music or other content before you put it on air?
New research methods powered by AI are opening up possibilities that would have sounded impossible only a few years ago.
We’ll explore what they can do – and what they could mean for the decisions we make.
The Research & Data Summit runs from 09:00–16:00 on Sunday 14 March as part of the Radiodays Europe Sunday Summits.
If research, audiences, measurement, podcasting, programming or data are part of your job, this is your chance to spend a day going deeper.
Come with questions. Leave with better ones – and hopefully quite a few answers too.
