What is your audio brand’s role?
James Howard, Regional Senior Vice President, Programming & Program Director at iHeartMedia Chicago, explains how your audio company can be the hero, the ruler, the rebel and much more within the narrative. When looking at the different possible characters that the radio stations can embrace, there is a possibility to maximise revenue by
Podcasts: Understanding the market and how to engage listeners
Tomas Coppens talked about his research on podcast use in Flanders and how they can improve listener numbers. For this, he gave six insights on why people listen to podcasts and what really matters to them. He has studied this through knowing when, how and in which contexts they listen to them. The first
Virtual Reality the evolution of visual radio:“Put everyone in the front seat.”
The evolution of radio and TV is detailed in chronological order, right from the beginning. From the creator of the phonograph, Édouard-Léon Scott de Martinville, through Gugliemo Marconi, BBC’s first ever website, and speeding up through the modern day, and arriving at the main destination: Visual Radio. What is visual Radio? Visual radio is
Join us tonight for the Cocktail Dinnetoire!
Hosted by SEAT the Sunday Radio Night: The Cocktail Dinnetoire at the LX Factory. Be prepared for a taste of Portugal, let your tastebuds go wild! This is a 'Dinnetoire' so no need for dinner beforehand with some of the best wines and spirits in the world for you to sample. Where: Less than a mile from
Speaking with advertisers
In order to build a successful radio business, you need to know what your audience wants. But you also need to know what your advertisers want. How do you do that? Ask them, apparently. In Holland, the Radio Advertising Bureau asked the brand consultants, De Positioneerders to carry out research looking into what the biggest