Philip Maes -journalist and Copywriter, Radio Writer, writer of audio plays for children, amongst many others - presents his insight on creativity.  Creativity begins in infancy, not at adult age, and that is key, inspire children in schools, and diversify their education.   “Being creative is something you should do everyday, it's like a muscle”

With the technology evolving comes the challenge to innovate. Nowadays, cars are demanding new ways of thinking about the radio experience. Back in Track 4, Bob Dillon (Xperi), Roger Lanctot (Strategy Analytics), Nick Piggott (RadioDNS), Xavier Filliol (Radioline), Cas Adriani (Pluxbox) and Caroline Graze (Radioplayer) discuss the future of hybrid radio- with cars

VRT and Pluxbox presented to the audience innovative solutions about listening to audio. They have been working with other companies together on the Marconi Project, their goal to develop interactive and personalised radio experiences.  The Belgian TV and radio public broadcaster VRT is working on developing those experiences. Floris Daelemans, radio presenter and

Caroline Pouron, head of digital content at SR in Sweden, and Christoph Falke, general manager at Axel Springer Audio in Germany, went on stage to discuss the challenges of adapting traditional media to new digital formats. In the last few years, Axel Springer, a publishing company founded purely in print, has been making

Paul McKenna dedicated himself to studying succes and learned techniques in neurolinguistics and clinical hypnosis. His career skyrocketed when, in 2008, Paul signed a contract with Discovery Channel.  He sold around 10 million books, and worked with David Bowie: "I was "'starstruck'". Paul told a story about his past: He had to interview a local hypnotist.  The hypnotist