Fresh strategy and creative thinking will keep radio reaching new audiences
A major point of discussion at Radio Days is the development of radio. Invited were Cilla Benkö, Swedish radio, Jean Philip De Tender from EBU, Guy Fränkel from the radio station Rock Antenne, Charles Emmanuel Bon from Radio France, and Matthias Pfaff from Regiocast. In response to the opening question "What is the
Crafting Cohesive Promotions Across Platforms
Creating engaging and successful promotional content is a multifaceted process, as illustrated by Marlies Hartendorf and Joeri van Breukelen of QMusic and Andrei Niculae of Virgin Radio Romania. QMusic's journey began with a unique sponsorship of a rugby team, focusing on the unsung heroes — the volunteers. Marlies suggests a pivotal strategy,
Authenticity made interesting
Ellen K is LA´s first female morning show host. In a conversation with Ken Benson she trusts us with the secrets to hosting a good morning show while chatting about interesting guests and stories on her show. Ellen K´s first principle is “stand for something”. Around the time she started her morning show,
Climate, sound and the power of storytelling
We get straight into it with Aislinn Kelly from Live 95. She participates in the project “Ours to Protect”, which aims to create a network of cooperation between a myriad of different radio stations across Ireland. A staggering 81% of Irish adults listen to the radio every day and more than half listen to