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    “Music research is both science and art,” believes Francis Currie, International Audio Consultant and partner in specialist radio research company, Francis Currie Consulting. Research can help to discover which music people enjoy but on the other hand, relying too much on the research might mean missing not-yet-discovered talents. Proper research depends on

    As a radio station, you need to stand out. But that does not necessarily mean rebranding the station - you need to reawake the listeners. Constantly. Transform our 10, 20, 30, 40-year brands into believable, modern, connected audio services. The same station in a new disguise, with roots in its history, but

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