Digital migration is happening right in front of your eyes
“Is radio ready for the future?” This was the biggest question in the session with Joe D’Angelo, Senior Vice President of Global Radio and Digital Audio, and Desmond S. Fuller, Senior Director of Hybrid Products, from Xperi company. Joe introduced their technology device in cars DTS AutoStage, which launched in 2020 for Mercedes. Nowadays,
Attention is the most valuable asset
More than two-thirds of respondents use digital audio in a 30-day span, a survey conducted by Mario Cabanas, the CEO of Targetspot, showed. These values are comparable to FM radio or video platforms and show more potential among audiences younger than 34 years old than the general population. But how can we use
How to teach a new dog old tricks
Emerging creative formats, campaigns and innovations were on display in this session - inspiring an eager crowd. As Steve Van den Audenaerde put it, “you don’t have to be big, you can be small and successful with creative ideas.” Through strategic client management and data integration, the perfect execution can achieve monetization
How, and why, do we promote radio?
Niall Power is Head of Station Sound of Ireland's Beat 102 103 radio and often participates in radio promotion juries. He started his presentation with answering the question why we should promote radio. He stated that the main reasons are reach, talkability, market share, launching a new show and utilizing station platforms. He
A Georgian moth flying around the world
We all know about the butterfly effect but how about the moth effect? In 1997 Georgian author George Dawes Green had missed the atmosphere of the summer evenings he would enjoy on southern porches – stories shared with his friends and the moths flying around the porch lights. Therefore he created the
