Programmatic advertising – friend? Or foe?
What if you were able to broadcast specific ads for the area, filter them according to age, lifestyle and control their repetition? Paul Cranwell presents AdTonos – a multi-audio service enabling users to publish ads in radio, podcasts and even in video games. This UK-based company has grown its market in Europe to
Hybrid audio measurement is both brain and brawn
'How will audio measurement look in the future?' was the crucial question raised by Grant Blackley, Chief Executive Officer and Managing Director at Southern Cross Austereo, at the beginning of the session. “This is the first piece of the puzzle for Radio 360,” he said and welcomed Deb Hishon on the stage. Deb
James Rea in conversation
“There was never really a consideration that I would never be in the radio industry.” James Rea, the Director of Broadcasting and Content in Global, talks about his journey from a 16-year-old boy coming from a family of musicians to becoming a head of a well-known media and entertainment group, Global, with International
How to make money and feel good
Podcasting in Europe is forecast to grow by 35% this year, and will triple by 2027 in ad spend. So how can creators and producers of content capitalise on this new potential stream of ad revenue while ensuring brand safety on the path to monetisation? Sarah von Mosel, Strategic Advisor for iHeart
Welcome to Radiodays Europe 2023!
Peter Niegel, the general manager of RadioDays Europe, welcomed everybody to the great hall of the Prague Congress Centre, where the 3-day conference hosting over 1300 visitors takes place. After the musical performance from Czech singer Tea Sofia, the hosts Veronika Ruppert and Paul Robinson invited Peter Niegel to the stage: “The
