Reinventing news for the next generation
The number of gamers is steadily increasing worldwide. The same is true for people actively avoiding the news. The synthesis proposed by Aslak Gottlieb, journalistic lecturer at Southern University of Denmark and media entrepreneur, might be as obvious as it is genius: gamifying the news. But how? There is no “one-fits-all“ solution, yet
Podcast creation: catching the ear, and the eye, of the listener
In this part of the Podcast Summit the delegates heard practical advice from two Danish specialists – Lene Heiselberg and Camilla Sager – on how to make a great podcast, with a focus on sound quality, narrative arcs and podcast titles and descriptions. Going against Aristotle’s three-part structure, audience researcher Lene Heiselberg comes
Young people want connection
Shared moments of connection between presenters and listeners, focusing on identity-forming and staying “in touch” - these are three concepts which help to target the young audience according to Anisha Ratan and Grace Jasper, Audience Research Managers from BBC. Ratan commented that even though live radio reaches 6 million listeners weekly, the
A comprehensive intro to podcast data analytics
Introduction to podcast data analyticsIn this session, Sharon Taylor, the CEO of Omny Studio, Adam Javůrek, an online audience analytic, and Morna McAulay, data transformation and strategy specialist, discussed the importance of using the correct data in order to develop the content better. Sharon talked about data in podcasting in general. According to
Podcasts: it’s all about creating emotions
In a block about how to start a podcast, James Cridland (Podnews) talked about what are the size, shapes and differences in podcast markets. Based on statistics the US listening of podcast is growing as well as US podcast ads revenue. He mentioned more opportunities in native podcasts, creators should take advantage
