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Constructive Editor, NRK News, Norway
Ingrid Tinmannsvik is the newly appointed constructive editor at the Norwegian public broadcaster, NRK. She has been a visual news journalist and video specialist at NRK for the past six years, targeting the younger audience. In 2020 she successfully launched a platform for solution based news. Since then, she has been responsible for developing NRK’s new construtive strategy, which is now being implemented across the organization to target young news avoiders. Tinmannsvik was also a fellow at Constructive Institute in Denmark in 2022.
How do you engage young people with your news content? News fatigue is a well-documented phenomenon and pose a threat to democracy. Young people across the globe have different ways of making sense of the world around them than what the news output of traditional media provides. In this session you will hear from two different organizations and learn how they have approached the challenge of being relevant to a young audience; -Zetland is an online magazine with as much 1/3 of its paying subscribers under the age of 30. The use of audio is one of their biggest success drivers. NRK has taken a step closer to understanding and engaging the younger audiences with their newly appointed constructive editor and the creation of NRK Young News. Come find out more!
Radiodays Europe, C/o Peter Niegel, Danish Broadcasting Corporation, Emil Holms kanal 20 (3,5), 0999 Copenhagen, Denmark