Lena Beate Hamborg Pedersen works as a product manager for sound at the national Norwegian newspaper Aftenposten. For the last 1.5 years she has worked with text to speech experiments and with developing a Norwegian cloned voice. The voice is a copy of one of Aftenposten's well known podcast hosts. Since March it has been possible to listen to most articles in Aftenposten with this cloned voice. Before Lena moved over to a role in product management 10 years ago, she had a long career in NRK both as a radio news presenter, producer, executive producer, reporter and documentarist.
AI is changing our business, society and thereby our daily lives. Judging from the general conversation, the next steps will be taken very soon and the progress is getting faster all the time. What does the future look and sound like for our craft and business: From synthetic voices to synthetic presenters? AI built personalities? AI written storytelling... Some of these things are already here and if the future will be more dominated by AI, what is the importance of still feeling and hearing the "human touch" and could it be fabricated by AI?