Sarah van Mosel is the Executive Vice President of Podcast Revenue at iHeartMedia. iHeart is the #1 Podcast Network in the world, with nearly half a billion downloads per month. Prior to joining iHeart, she was at Stitcher. A long-time champion of the industry and creator community, van Mosel held multiple executive roles within the podcast space. As Chief Podcast Sales and Strategy Officer at Market Enginuity, van Mosel built the monetisation engine for podcasts from PRX, Radiotopia, The Moth, and TED Talks Daily. Prior to Market Enginuity, van Mosel launched the U.S. sales operations of Acast. Under her leadership, Acast signed partners such as Buzzfeed, Mic, First Look Media, Conde Nast, and many other independent creators. Before joining Acast, van Mosel was VP, Sponsorship at WNYC. There, she built the ad tech and revenue infrastructure around podcasts including Radiolab, Freakonomics, and Here's the Thing with Alec Baldwin, and launched public radio podcast network, WNYC Studios. She was a founding member of the IAB Podcast Working Group in 2013, which established best practices in podcast measurement, and served as the working group co-chair for many years.
In conversation with Sarah Van Mosel of iHeart Radio and Thierry Mars from EGTA, this session will explore the evolution of revenue generation in both radio and podcasting. Join us as we discuss the current challenges in driving revenue and maximising monetisation for audio products on both sides of the Atlantic. This session will discuss future directions and the innovations that are driving the art of monetisation. Make sure you don't miss the innovations pioneered by the best in the business and take away key strategies and new ways of thinking that will help you grow your audio business - and make you feel good!