Podcast creation: catching the ear, and the eye, of the listener
In this part of the Podcast Summit the delegates heard practical advice from two Danish specialists – Lene Heiselberg and Camilla Sager – on how to make a great podcast, with a focus on sound quality, narrative arcs and podcast titles and descriptions. Going against Aristotle’s three-part structure, audience researcher Lene Heiselberg comes
Young people want connection
Shared moments of connection between presenters and listeners, focusing on identity-forming and staying “in touch” - these are three concepts which help to target the young audience according to Anisha Ratan and Grace Jasper, Audience Research Managers from BBC. Ratan commented that even though live radio reaches 6 million listeners weekly, the
A comprehensive intro to podcast data analytics
Introduction to podcast data analyticsIn this session, Sharon Taylor, the CEO of Omny Studio, Adam Javůrek, an online audience analytic, and Morna McAulay, data transformation and strategy specialist, discussed the importance of using the correct data in order to develop the content better. Sharon talked about data in podcasting in general. According to
Podcasts: it’s all about creating emotions
In a block about how to start a podcast, James Cridland (Podnews) talked about what are the size, shapes and differences in podcast markets. Based on statistics the US listening of podcast is growing as well as US podcast ads revenue. He mentioned more opportunities in native podcasts, creators should take advantage
The A-Z of TikTok
“Tik Tok is not only about dancing and lipsync.” Radios have an opportunity to jump on this trend Even though TikTok is banned in multiple institutions, radios still need to build a presence on this platform to reach their audiences. The first speaker of this panel, Dario Marčac, a Croatian TikTok star with over
