Benchmarks are features that provide a sense of familiarity for listeners according to Helen Thomas (Head of BBC Radio 2). It's got to fit the station strategy, and well-performed, benchmarks can strengthen station and listener relationships says Anna Rastner (Content Director at Bauer Media Sweden). Getting benchmarks wrong can also be catastrophic says

Natacha Mercure, Première Directrice Audionumérique at Radio Canada opened by explaining their digital strategy for French speaking radio in Canada. They found lots of their content was being shared on platforms like Apple Podcasts without monetisation. So they had to make sure their app provided value to the listener.  Over time they completely

Basia Cummings is the Editor at Tortoise Media, the membership-led newsroom in the UK, which is increasingly becoming an audio production house.  What makes Tortoise different? Firstly, the team shows their workings. Members have access to the journalism "work in progress" journey. And they don't explore themes, they create narratives, and stay focussed

Pawel Soltys, CEO at Radio 357, runs an online only radio station and podcast network. Despite being available for free, they make money from the small percentage of listeners who give an amount of money each month. They were able to set themselves up through crowdfunding and within a year of launching

In a conversation moderated by Bryan Barletta - Nikolaj Koppel, Rob Greenlee and Rebecca Haase talked about their business models for podcasts and also addressed the importance of commercials. In Rob's case, his model is based on the production of premium podcasts and podcasts that promote a product or a brand. NiKolaj, through an