Every growth needs a strategy: what will be the strategy for audio?
In a conversation moderated by Martin Liss, Christoph Falke and Stefan Zilk shared their views on media needs. For Christoph it is very important for media companies to have their audio strategy: "Without a strategy you are unable to focus". With a strategy every company know what to do to improve and you have
Daring to say out loud what has been made silent for too long
Babak Vakili is a rapper and podcaster. He is also a second generation immigrant. He realised children like him felt alienated by society, often asked ‘What are you?’. The podcast looks to find the route of this - from the individual to the media and politicians. “As a kid you long for that
Car development and audio quality move forward hand in hand
Radio has always been a very popular platform in the car, being a closed space, capable of protecting the sound and emitting it with great quality. But with the increasing use of other audio and radio platforms, what will the future of in-car audio and radio look like? That's what speakers Roger Lanctot, Joe
Looking to TV to inspire new Audio Dramas
Matti Kajander, Executive Producer at Yle began the session by talking about how YLE in Finland creates music dramas every summer. These music dramas take a lot of research, interviews and time. It is important to balance the chronology of the famous person who the drama is based on with what is
How to write a song in 60 minutes
'As a songwriter and an artist its beautiful to create something for someone else and hopefully they can use that in the future' recounts singer/songwriter Alexander Oscar, recalling a moment where he wrote a song about 'Two Queens in a King Size Bed' for two young people who were coming-out. Calling out to
