The audio landscape has undergone a seismic shift with the meteoric rise of audiobooks, captivating audiences with immersive storytelling experiences. As well as podcasts growing more and more important, especially for younger audiences. In this final panel debate, Andrea Zuska, SVP Content Strategy at RTL and Constance Parpoil, Head of Catalogue Management

“Welcome to the new PURE!”. Thomas Giger enters the stage to explain how PURE Jingles shifted from a jingle production company to an audio marketing company. By understanding the wishes the audience has towards radio stations, PURE managed to adapt its products to further boost audience retention. Delving into the ever-evolving landscape of

Hermann del Campo starts the session with a clarification: There is no Artificial Intelligence like in movies such as Terminator at the moment. This explains why the presentation is mostly filled with movie scenes. But now, onto the five things you must do: 1: Stop watching the hype; be the hype. Companies should

Creativity is not just a trait possessed by artists and entertainers; it's a fundamental aspect of innovation and problem-solving across all industries. Wade Kingsley, a renowned global Creative Coach and Consultant, emphasizes this by unveiling his top five creative exercises in his interactive course titled "The World's Top 5 Creative Exercises." Hosted

In an inspiring conversation, four of the best-known morning show hosts of Germany talk about their relationship with their audience, how they wake up in the morning and what saves them on a bad day. What do you need to be a morning show host? Arno Müller, who introduced the modern morning show