One of the last sessions of this year’s Radiodays Europe in Athens was hosted by Wade Kingsley, the Founder of The Creative Coach, along with Eleftheria Petropoulou (Creative Director) and Francis Currie (International Radio & Audio Consultant) as guests talking about marketing. Emphasizing specific types of advertising radio spots and rating their marketing wisdom, they

Jacqueline Bierhorst, President, WorldDAB, and Project Director, Digital Radio, champions DAB+ as the future of radio, emphasizing its potential for increased revenue at lower costs and its resistance to IP failures. She argues for universal access to content via airwaves, highlighting DAB+'s digital platform benefits, including text, graphics, and data capabilities. With

As the city wakes up, morning shows can truly set the mood of the day. In Greece particularly, radio prime time is in the morning, thus morning shows comprise an integral part of Greek people's day. Maria Konstantaki from Easy 97.2, Miranda Smoulioti from Cosmoradio 95.1 and Alexandros Vachoritis from 96.9 Rock

Data is currency and understanding how we gather it can surely make the world go round! This session brought together three leading experts—KRISTIAN TOLONEN (Head of Audience Research, NRK), JOHN CARROLL (Director of Research & Audiences, RAJAR), and Professor GEORGE PETRAKOS—to dissect the methodologies shaping audience measurement across Europe. Tolonen offered a candid look

“Localisation became our superpower,” said Tamara Orbán-Mikus, Programme and Music Director at Slager FM as together with James Neish, CEO of the Gibraltar Broadcasting Corporation, Thomas Sarri, Head of Sami Radio in Sweden, and Martin Liss, Managing Partner at Podcast360, she discussed the power that local radio stations have and how they