The Melbourne Radio Wars – three stations’ battle for the same audience
Reaching the top doesn’t guarantee you’ll stay there, especially when others are after your spot. Melbourne’s radio wars left the door open for strategy, and Wade Kingsley, The Creative Coach, and guided the audience through it, offering valuable lessons along the way. “Change course immediately if you are wrong” When a top hit breakfast
Audio Agora: Reaching Youth in a Digital Age
Swedish Radio's declining youth listenership highlights a critical challenge for traditional audio. While digital detox trends exist, young people predominantly consume content on platforms like Spotify and social media, viewing radio as outdated. To counter this, broadcasters are shifting strategies. Simon Gooch, Head of P3 & Head of Music Strategy, Swedish Radio,
‘Welcome to your radio on wheels’ – how can radio reclaim the dashboard?
Laurence Harrison, Chief Partnerships Officer at Radioplayer, opened the ‘Reclaiming the dashboard - putting radio back in control’ session by reiterating the point that Radioplayer is owned by broadcasters, and they are working on their behalf. There are three main obstacles that Radioplayer is looking to overcome when it comes to modern day
Pocket FM: Revolutionising Audio Entertainment
Pocket FM, with 3,000 employees, is rapidly becoming the "Netflix for audio storytelling," boasting 200,000 listeners and a projected 100 billion streaming minutes in 2024. Founded in 2018, they found success in 2021 by focusing on audio series, a serialised format akin to TV shows, featuring daily episodes, voice acting, and diverse
From Digital to AI Transformation: Emotion takes centre stage
BJÖRN ÜHSS, Founder of AudioStack.ai, delivered a compelling vision of the future where AI and emotion go hand in hand, shaping a new era of creativity and sales. The message was clear: TTS (text-to-speech) alone no longer satisfies. Emotion is the currency of effective audio, and AI is now sophisticated enough to replicate
