Why Jingles are Essential for Modern Radio Branding
In a fascinating session, Chris Ward, Group Operational Director, Bauer Media and Melvin Sleeking, Managing Director, PURE Jingles addressed today’s fast-moving media environment, where every second of audio matters. Unlike visuals, sound is processed faster by the brain, which makes it one of the most powerful tools for building brand recognition.
The Future of Public broadcasting: Adapting without losing trust
The future of public service media is becoming increasingly uncertain, yet more important than ever. In a panel discussion, industry leaders Cilla Benkö (CEO of Swedish Radio), Ryan Merkley (COO of NPR), Charles-Emmanuel Bon (Secretary General of Radio France), and moderator Jess Kelly (Newstalk) explored the challenges shaping public broadcasting today. Their
Is radio really dying?
At Radiodays Europe in Riga, one statement cut through the usual industry optimism: “Radio is dying.” At least, that’s how Steve Jones chose to open his talk. But what followed was not a pessimistic outlook – it was a reframing. Radio itself is not disappearing. Audio has never been stronger. Podcasts, audiobooks, streaming, and
Radio and Podcast Innovation: The Future of Audio is Experience-Driven
The “Radio and Podcast Innovation” session brought together Ron Baetiong, Founder and CEO of Podcast Network Asia; Helle Vaagland, Editor at NRK; Remi Horgar, Head of Podcast and Youth at NRK; and Hubert Augustyniak, CEO of Radio Yanosik, offering a clear view of how audio is evolving into a more strategic, community-driven, and
Future of radio depends on blending analytics with human instinct
In the coming years you might see bumper stickers outside radio stations saying “Data is more important than God.” It was a playful setup for this session with a very serious point - radio and audio still have a lot to learn from data. In “The Perfect Mix: How Data Supercharges Radio
