Niall Power is Head of Station Sound of Ireland's Beat 102 103 radio and often participates in radio promotion juries. He started his presentation with answering the question why we should promote radio. He stated that the main reasons are reach, talkability, market share, launching a new show and utilizing station platforms. He

We all know about the butterfly effect but how about the moth effect? In 1997 Georgian author George Dawes Green had missed the atmosphere of the summer evenings he would enjoy on southern porches – stories shared with his friends and the moths flying around the porch lights. Therefore he created the

Car technology and especially user-experience software in cars is thriving. With all the smart new innovations, “the radio should not only be easy to find, but also impossible to miss”, says Gwendolin Niehues from ARD. “The car is a browser,” was the opening statement of the first speaker Roger C. Lanctot, the director

What if you were able to broadcast specific ads for the area, filter them according to age, lifestyle and control their repetition? Paul Cranwell presents AdTonos – a multi-audio service enabling users to publish ads in radio, podcasts and even in video games. This UK-based company has grown its market in Europe to

'How will audio measurement look in the future?' was the crucial question raised by Grant Blackley, Chief Executive Officer and Managing Director at Southern Cross Austereo, at the beginning of the session. “This is the first piece of the puzzle for Radio 360,” he said and welcomed Deb Hishon on the stage. Deb