Mission and purpose of RAB (Radio Advertising Bureau) existance is enabling help in organization, education and research, gathering information and legal advices usefull to radio stations and radio industry as a whole.
Considering that, RAB Serbia goals are:
- Improving perception of radio as a primar partner media for agencies and advertisors,
- To provide more advertising for radio and bigger profit from advertising on radio stations,
- Organizational help to the industry in the sense of creating standards and guideposts which will make radio the most popular mean for reaching substential results for advertisers and agencies.