Listen to Ulrik on day two of Radiodays Europe 2019.  

How do you create an impactful and successful radio promotion? Niall Power (Beat 102-103, Ireland) stepped up to take a look at the ten best radio promotions from around the world and discuss why they worked. Niall highlighted San Diego Z90.3’s campaign ‘Epic 48’ which promises winners the most epic 48 hours of

Cornelius Ringe, Managing Partner at WeSound and Sebastian Fuchs, Voice Director at WeSound discussed the radio landscape in 2019. They talked about the dangers of digital disruption, as well as the opportunities, such as allowing listeners to listen on the go, and therefore more frequently. Sebastian proved his talent as a voice actor

Fake news is already undermining democracy. A challenge that is putting journalists on the spot. Moderator Thomas Buch Andersen warned the delegates “this session is not for you, it is with you”, inviting the audience to engage with the discussion right from the start. At the BBC World Service, as Flora Carmichael explained, the

Delegates first heard from Adeline Beving, open innovation project manager at Radio France about how they joined forces with Radio Canada to generate new ideas for content for children. They recently encouraged staff and external companies to pitch ideas and Adeline expanded on what was learned from the exercise. She talked about the

Matt Deegan (Folder Media, UK) hosted a conversation between Simon Mason (Head of New Technology at Arqiva in the UK), Ole Jorgen (CEO of Digital Radio in Norway) and Iso Rechsteiner (Project Manager at DSO Switzerland). Everyone brought different ideas and robust debate, but they agreed on one thing: the future is

It all started with a bit of singing. Warming up vocal cords is important, apparently, especially at 9am. Wade Kingsley is a consultant from Australia. He believes that in radio ideas come second only to transmitters - but the processes used to generate (better) ideas tend to be inefficient!  “How serious is your station about

Everyone who works in imaging is trying to find a new sound. But not everyone is able to find the right new sound.  Matt Fisher, from the BBC in the UK, talked to delegates about how the public service broadcaster has re-imaged their Dance Anthems Show. The BBC commissioned Wisebuddah, as well as UK

Jeremy Pennycook was the first up with a look at The Guardian’s Morning Briefing. He talked about how Guardian Voice Labs utilised SSML - a language that resembles HTML, but for speech - to customise the user experience. They adapted The Briefing by blending elements of audio files, recorded by The Guardian

Audio has not been on the radar of online advertisers, as it has been extremely hard to track users’ behaviour in comparison with video. Thomas Kabke-Sommer explained how Crossplan is overcoming such difficulty by using data to create relevance in audio ad campaigns. Data collection at Crossplan agency is GDPR certified. Even